Home Based Business

As time goes on and the internet matures, there is an exponentially increasing amount of new people coming online trying to make money online. Having said that, there is also a tendency for new people to go after the make money online or starting a home based business category to make so called easy money with Google Adsense.

If that describes you, then stop and take a breath for a minute. You won’t be able to compete in any major keyword category, especially if you are new to internet marketing. It takes a great deal of time, dedication and a steep learning curve to master the art and science of obtaining top positions on Google. You can if you are smart, focus your energy on the niche marketing area because there’s lots of low lying fruit that will make you money when first starting a home based business. Why go after the fruit on the very top, when you can pick it up from the ground?

That’s where I see the real money in the short term for anyone wanting to jump on the internet marketing game. With enough top position on low competitive keywords, you can in time make a full time income. For example, say you went after the term “home based business ideas” which is a fairly competitive term. It might provided you are building lots of back links to your main target site, 6 months, 12 months or longer to actually get on page 1 of G.

Why would you do that?

Well the simple answer is that you shouldn’t because it’s zapping productive time from you in building a solid home based business income. The goal is to make $1 a day, then $5 per day and so on. Small incremental amounts each day will win the race. This is a marathon folks, not some sprint.

So where do you begin on selecting the right niche market for you?

First, realize people will pitch you all kinds of nice software tools like Wordtracker and its only $55 per month. Ah, got news for you. Don’t waste your money. This is my opinion because I had purchased the program for a year and it never produced any more accurate keyword results than the free Google tools.

Say what?

Yup, you heard me correctly. G offers all kinds of amazing free tools, so why pay for something when you absolutely do not have too. Even their free keyword selector tool doesn’t give you an 100% accurate keyword summary. Its only an estimate for a reason. Life changes on the internet in micro seconds, not minutes. Click here to discover this yourself instead of relying on someone else.

Keyword Selection Ideas

Just type in the keyword that you want and see what results you get. For example, don’t type in home based business and think that’s the keyword. No, look at all the long tail keywords on the list. Usually there will be for something like that, a couple dozen long tail keywords like how to start a home based business. Now when you get your results, you want to pay attention to a few things. You will get a list of results initially including various long tail keywords in addition to your primary one that you entered. In addition, you will see to your right of the keywords, things like advertiser competition, monthly and global search results. You need to understand that its only an estimate and that’s where most people get lost.

Nowadays, I look for monthly search results below 5000 even. Why? Because there’s money to be made with Google Adsense and the competition is much lower. So why struggle for 2 years trying to get the big Kahuna of keywords, when there’s thousands of smaller islands with less people on them. Heck, I’m even looking at monthly search results of less than 1500 because I can usually get the page 1 within a short period of time and make money.

To get the full results of what you are really interested in when choosing your keywords, is to ensure you click the drop down menu selection and click on “choose column to display” is the “show estimated average CPC”. That will give you an estimate on the amount of money advertisers are paying. Now keep in mind its usually much lower, so if you see a keyword paying $10, you will only likely see 10 or 20$ of that in real dollars or less.

Google’s CPC Defined

According to Google, “Estimated Average Cost-per-click (CPC)
The system predicts the average cost each time a user clicks your ad on the associated keyword. The cost is specific to the position range shown in the Estimated Ad Position column”.

So what is the lowest CPC you should consider?

That’s an individual choice, but it should be above $1 for CPC. Many other’s would suggest go after ones that show a $3 to $5 range. The bottom line is you need to test this out and nothing else will really give you the necessary feedback you need to make decisions.

So when looking at choices of keywords, consider the competition you are going up against, your level of internet marketing experience, the estimated CPC, the monthly local and global search results.

People often times will pick the top paying keyword thinking, hey no problems, I will just go after that and bingo, be rolling in the dough. Wrong! Start with the lowest possible competitive terms, rank that on page 1 of Google, then rinse and repeat the process.

What happens over time, you will start getting that website to be an authority site, which is what you ultimately want. From what I have read and what I see going on the internet, especially with websites getting to page 1 is authority sites.

The game is constantly in flux and changing. That really is the only constant is change itself. So what worked in ranking well 2 or 3 years ago has likely changed. What has not changed fundamentally is writing good quality content and posting it to quality places. That’s in addition to of course placing unique content on your own website and building it up.

There are many people who want the A – Z step by step process on what exactly to do and what keywords should they pick. Sorry, why would I tell anyone what I’m going after. Never going to happen because I don’t want anymore competition than necessary. I like to help people though and I am by giving in my opinion up front advice on how to rank well in the search engines.

What I am telling you though is accurate information on how to do it. The other part of the equation is for you to actually get to work. So stop reading and get writing and posting your content all over the place. Of course, just don’t submit the same article, because Google will not count it for much anyways. Better off writing good original content that your readers will find useful and receive value for. That’s how you build a solid home based business opportunity business with Google Adsense.

Summing up this monster post

Choose a niche market that you want to go after. Then go to Google’s keyword selector tool, type your phrase in and check out the results. Look down the list and evaluate it to see how much CPC is for each phrase. Write some content around it. Post it at article directories, your own website and keep repeating that process till you rank on page 1 of Google. And that folks is how you create an income with Google Adsense and make money in a home based business.

Regards,