Home Based Business

There is so much advice online today, that its no wonder people get confused when starting a home based business. No matter which so called expect you listen too, they all have some ideas on what is the best way to optimize and build authority sites on the search engines. There are so many theories out there, but who should you trust? So put on a fresh pot of coffee as this post will be long today.

So, you’ve decided to jump into the online world known as the internet. What were you thinking? Seriously, just having some fun as we unravel some of the mystery surrounding how to rank well on page 1 of Google. Oh you might be thinking, there are hundreds or thousands of search engines out there, why focus on Google? First, G is the king of search engines and based on estimates, they control most of the market when it comes to people choosing a search engine to find information on the internet. On the low end of the organic search market, they have about 70% to a high around 90%.

The point here, is that Google dominates the search engines and if you are thinking of starting a home based business to make money online, then you need to understand the rules and follow Googles terms of service. If you violate them and they find out, your website will get de-indexed with the push of a button and all that hard work will have been a waste.

So what is Google looking for?

Quality and relevant information for their users. Basically, G and the other search engines, want to give people that are looking for information online, the most relevant search results. Even more importantly, they want to ensure their end user – you and me are happy with the results.

What classifies as an Authority site?

Basically, an authority site is a website that Google has trust for and contains dozens and usually hundreds of articles over time. Yes, you read that correctly. An authority site contains relevant and useful information to your readers. Whereas, a niche site could have 1, 5, or 10 articles on a very focused long tail keyword like, “how to make money online”. The key advantage over the long term and yes you should look at this as a long term strategy, is that when you post articles at that authority site, Google will give it a lot of weight or relevance.

So what’s the process to building an authority site?

Step 1

Picking a Domain Name

It all starts with, what is the name of your website because that will be your focus depending on the name. One of the best strategies that you can do to help you rank better in the search engines is to try and buy a domain name with your keyword in it. Yes, I know this domain is not focused on the keyword, but I knew nothing about SEO – search engine optimization 8 years ago, so I picked the one that had a catchy name. However, this website name is also 8 plus years old which makes it valuable. Why not use that to my advantage, provided that I am giving real content to my readers.

For example, say you were going to focus your website about making money. You would try and find some combination of a domain name with the term make money, make money online, how to make money etc. The point is, you can still pick up good keywords even today with a little imagination.

Step 2

Picking Keywords

Now that you have a domain name picked out, you need to start focusing on your keywords. Are you going to go after a primary keyword term like home based business, make money or work from home? If you are new to this internet game, then my suggestion is to forget those keywords and go after a long tail keywords like how to start a home based business, how do I make money online etc. This is the foundation of everything else you will end up doing with your website. So take time and choose those keywords wisely.

So here’s my recommendation. Start at the lower end for searched keywords and competition and work your way up the food chain. Think of it like training for a marathon. You don’t decide one day to run a 26 mile marathon – right? Hell no! You first start off maybe running for 10 or 15 minutes. Then gradually you increase your time over many months where you are running 5 miles, then 10 miles and so on.

That is the same process with internet marketing. Google is not going to reward you on any keyword overnight with 1 or 2 articles, especially its it has competition. In some cases, with very little competition, you might be able to get on page 1 with only a few highly targeted articles. On the other hand, G wants to see if you are serious and only those that are committed will see the big G-bucks.

Remember, any major searched term online with the results on page 1 have usually been there and are firmly entrenched.

Another way to look at this, is similar to building a new home. You need a good foundation first – right? Well, first you dig the hole where your home is going to be built. Then you need to add footings, so that your concrete walls will have something solid to be placed on.

Same with a new website that you want to build as an authority site. You need to add say 10 plus good quality articles first to the actual website to begin with. Now these are articles that you should write and invest some time to produce some quality information. Actually, your main site should always have original, unique and quality content. Yes, its time consuming, but you will be rewarded over time if you do this step properly.

Start with a good foundation and build it up, 1 article at a time. Like I mentioned above, good strong authority sites will have hundreds of articles over time, so don’t be tempted to add 100 articles in a week. Google will look at it in a negative way. They want to see a natural progression to your site.

Every time you post a quality article, you accumulate points. Google is keeping score and you can tell how well you are doing by ranking higher in the (search engines) SERPs. The higher your quality score, the better your results.

A final word on keyword and picking them. There’s a lot of people recommending you buy this or that product like Word Tracker to pick out the right keywords. A say bull crap because Google provides the tools for free, so stop wasting your money because giving you back results on how many times a day a term is searched is only an estimate anyways. It’s never 100 percent accurate. Go here to Google for your free keyword tool. Another place you can go is here. Aaron Wall is very knowledgeable about this area and uses the free word tracker tool.

Step 3

The Link Building Process

So far, I have discussed picking the right domain name and picking keywords to go after. The other key part to building authority for your website is how many quality links are pointing to your site. A link is something that points back to your website, telling Google about it. So here’s where the real work comes in.

You must write lots and lots of quality articles to make money online. There is no short cutting this process. Well, there is some tools you can do, but the point is to provide you free information where you are not spending several hundred dollars a month like sourcing out your article writing or buying software to help you with spinning articles etc. Google does not really want us to do that because the articles in many cases does not make sense. There are some that are pretty good, but that is for another post.

When you write articles, you want to ensure you are targeting your content. For example, if you are going after a long tail keyword like, “how to make money on the internet”, then you should mention that phrase 2 or 3 times in a 400 to 500 word post. Don’t over do it folks. In other words, don’t keyword stuff your articles, cause the spiders can factor that into your article. If you mention it 2 or 3 times, that will be sufficient for Google or any other search engine bot to know your article is about that subject. Oh one more important point. Try to include the keyword phrase in your title.

Where to post?

Now that you have written your article, where the heck do you post to get both exposure and a link to your site? I would suggest places like EzineArticles.com, Go Articles.com, Idea Marketers, hub pages, etc. You see when you post an article other than your own site, you are telling the search engines about it and there’s some kind of point value given to it. How much? Who knows as that is a trade secret. But, the more quality places you post to, the better the quality of the link juice you will get. The main point, writes lots of quality articles and post them all over the place in different article directories, blogs, forums etc. You want to post to as many different IP addresses as possible. In other words, you want your articles all over the place.

Here’s a key piece of advice though when posting articles. Make sure that the links are a dofollow link. You might be wondering what I mean since many people have never heard that term. For example, many article directories will allow you to post articles, but they have in essence via programming, told the search engine spiders not to follow your link. So its fine posting your article for a potential vial effect if lots of people read it and follow your link. I think its unfair actually for them to pull that crap and here’s why. They are the ones getting the most reward because their website gains massive authority because they won’t pass any link juice off to your website. Why do you think places like Wordpress.com have a page rank of 9. Its because they are greedy and only want it as a social networking place.

However, from an seo perspective its a complete waste of time. You have to right click on the page to find out if your link is a do follow or no follow. Just go and search the term, “dofollow” and you can read up it to understand more about it. I found a good quality article that has a list of dofollow directories at the following link: Click Here.

If you are using Firefox, they have a free plug in here, that you can add to your browser and it will tell you automatically if the links are do follow or no follow. Once you download it, all you need to do to activate it is, click on your tools tab on top, beside the phrase “nodofollow” make sure there is a check mark beside it. When you place a check mark, its now active. You can turn it on and off by having the check mark there or not. You will see links in either purple or pink. The ones in purple mean they are dofollow links. This will save you a lot of time in trying to figure out if the article or comments section will allow a dofollow back to your website.

Seriously, despite all the smoke and mirrors, you can learn everything you need to for free online and it doesn’t have to cost you anything other than hosting your own website for $10 or less per month. You can use a free blogger account or Wordpress , but the problem is that if you do something wrong, they can yank your site right from under your feet and there’s no much that you will be able to do. So pay the $10 bucks or so per month to have your own hosted website. I suggest Hostgator as the place to start. There service is excellent and their rates are cheap. I have never had an issue with them for the past 2 years.

So when starting a home based business, you need to keep several things in perspective. Just remember several key things and you will do well if you are willing to do the work. First, find a domain, try and use a keyword phrase within your domain, pick some keywords, write lots of unique quality articles and post them all over the place. They should be different and not the same article. Be patient as this will take some time.

There are many things which you will need to closely consider before starting a home based business. However, the most important thing which you will need to learn is to manage the time adequately for both your business and your family.

Quite many people think that working from home gives them the liberty to work in anyway they like. It is really a ridiculous thought because unless you organize your time and make proper scheduling for your activities, you will not be able to succeed with your home based business.

The failures in businesses are mostly attributed to the mistakes committed by the business owners themselves.

For example, many home workers having young children often think that they will not require professional help for the kids because they will be always at home.

Do you think that it is really possible for you to take care of each and every aspect of your home along with your business at the same time?

The noise and distraction at home will make it difficult for you to work efficiently. Therefore, you will need to organize quite a lot of things before starting a home based business.

1) Take a stock of your own personality – It important for you to take a stock of your own personality traits before you even think of starting up a business. Home based business requires a very high level of motivation and discipline. People who thrive on social interaction may feel isolated and give up soon on their business.

2) Look before you leap – Being your own boss may sound very tempting but it is important to do your homework much before you spend your time and money in a new business. You’ll need to choose products and services which have high demand in the market in order to provide them to your prospects.

3) Calculate your expenses – It takes time for any new business to start generating reasonable profits. Before starting a home based business, you will need to check if you can really afford it. Many people start with home business on a part-time basis without leaving their existing jobs which provides them with the financial security.

4) Make a comprehensive list – You will need to prepare a list of things like the business start up costs, ongoing needs etc before starting a business. You will also need to create a business plan which clearly documents the complete operation of your business. This part is very important for the future of your business and you will need to analyze it very well.

5) Do networking with the business communities – It is important for you to gather inputs and discuss business with other people in an ongoing basis. Therefore, it would be wise of you to join some online business communities with the like minded members. It is one of the best ways to discuss business and get clarifications for free.

6) Search for grants – Small business owners have the privilege of applying for grants or home business loans. It can give your business the initial financial boost if you do not have the sufficient funds to get it started. It is quite easy to acquire business loans if you already have a well documented business plan to make presentations.

7) Business registration and website – You will need to register your business according to your state laws. Also you cannot think of starting an online business without having a website of your own. You might want to look up the internet and find out about more information about the paperwork needed for starting a home based business.

Home Based Business Opportunity

Many people often think about starting a home based business opportunity. The idea of working from home and leaving behind the daily grind of working for someone else is very appealing. The idea of being in control of ones life and making decisions that will enable you to earn an income from home. However, many people do not know where or how to begin and for these reasons they never take the first step that will lead them to developing their own business.

There are a number of traits that a person needs to operate any type of business, whether it is home based or store front. From all that I have learned, read and observed over the past 10 years in the network marketing profession, successful people have 3 common traits that they have to build a solid passive residual income.

Those 3 elements are:

(1) A big “Why”
(2) Heart
(3) Being Coachable

In my opinion, these 3 critical traits set the stage for building a successful home based business opportunity and going through the ups and downs of creating a residual income. One must seriously consider their “Why” – because it will require they invest 10-15 hours a week over the next 3 to 5 years minimum if they want a solid home business. If it’s only for the money, they will not last because money at some point in the future will not be the driving force to building a passive residual income. Your why is your core desire about why you want to invest so much time in a home based business and what is it that you truly want out of life. For example, it could be to have your significant other home with the kids on a full time basis. It could be to have a better quality of life for your family, taking an extra vacation, purchasing a new vehicle or all of the above.

Your “why” has to be strong enough motivation to keep you going when things are not going so good for you with your business opportunity. Will your “why” be big enough to push you through those challenging times when your business is not going so well or its late at night and your tired in need of some sleep. Successful people have a big why and are willing to forgo some sleep, invest some extra time away from the family to get the business going. By the way, to have a successful home based business and develop a residual income, you will sacrifice some time with your family. It’s simply not possible to work full time, develop a home business and devote the same time to your family. I’m not suggesting this will last forever, but your why needs to be important enough that you understand the reason you are doing this home based business. It’s because you want a better quality of life.

How you interpret the second element may differ from mine, but you have to have a genuine concern for others if you want to be successful with a home based business. You need to truly care about helping others succeed and having a heart. Help enough people get what they want and you will in time achieve your level of success in a home based business. If you are only in this for yourself, good luck. Over the years I have seen many people fail in our business who didn’t fully understand the truth in that line. They felt they didn’t need the “Personal Growth” material, all they needed were the mechanics, and the Nuts & Bolts, scripts etc and they would just “do it”. With a touch of arrogance perhaps they just felt they knew all about that stuff and were above taking the time to learn how to become more every day.

Unless you have a business background, you will have to learn how to develop a business opportunity. Either on your own or with the help of others. With the help of others is the best route to take. Which leads us to the third element and perhaps one of the most important: how coachable are you? My business is a “People Business”. We are in the business of attracting quality people and helping them enhance their lives by enhancing the lives of others. If you are the type of person that knows it all, good luck again. It doesn’t hurt you to let someone else help you be successful in your home based business opportunity.

How does one know if they actually have what it takes to have a home based business opportunity? How can you determine if you have what it takes? In reality, there is no proven way to measure the “Right Stuff” of a person until they are actually in the field doing it. There are “leading indicators” that suggest the potential is there however. These take time to ascertain and become aware of. It can’t be done effectively and consistently in a 5 or 10 minute conversation. It just takes time to get to know people and for them to get to know us. If you want a solid home based business and a solid residual income, realize you need to invest time in people, develop respect for each other and be a friend.

All of the skills needed to build a peaceful residual income are learnable. Every single person reading this document can BE another success story and have a solid home based business. Everybody!

Darrell Lischka

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