Home Based Business

1. Is Google Seeing your site?

Well, is G seeing your home based business opportunity site?

Is G indexing your site?

How would you know?

I would say if Google doesn’t know you exist, then how is anyone else going to find you? The answer is simple – they won’t. No traffic equals no sales. There are of course a number of ways to get your site noticed. Two key ways are adding good quality content to your website and adding good quality content all over the internet linking back.

2. How relevant is Page Rank?

With all the changes going on all the time, people are still consumed with page rank. Now don’t misunderstand what I am saying. Page rank still has some weight, but overall, it’s not a big deal in the scope of things. For example, I see sites higher up on page 1 than higher page ranked sites. Why? Good question so keep reading.

Google has de-valued page rank and another indicator is they removed it from the back of their analytics information as well. Too many people were gaming the system. It got so bad online that people would not link to other sites for fear they would loose some link love from G-man. That was never G’s overall plan and it really back fired against them in my opinion.

Now before you go off on a tangent and start cursing me, I will also acknowledge that a back link from a page 5 site, I would generally agree that it would have more weight than a page rank 1 site, but not always. I believe part of the reason is that page rank 5 site has been around for a couple of years and probably has lots of back links.

3. How related are your keywords to your website?

Oftentimes, you will see people having a lot of unrelated content on their site. Now if that’s your goal, that’s fine if you want to be a blogger. But, if you want to rank in the SERP’s, then you need to have your site focused on the keywords you are trying to get page 1 on. For example, if your site is about home based business ideas, then you want to find sites that are about home based business to get the best type of link pointing back to your site. Although it’s interesting to see that when you get a link from a real authority site, it doesn’t seem to matter. for instance, if you submitted a comment at a .edu or .gov site, I would bet it’s going to a quality back link. Even if its totally unrelated because Google give a lot of weight to sites like that.

By the way, don’t go and spam all the .edu sites because they will just end up deleting or closing the comments. When you comment at different sites, if you do at all, submit a quality comment that adds value to the discussion. If you like to do comment marketing, then find sites with do follow links, post a relevant comment and move on.

4. What you need to know about Paid Links

One thing that Google reminds us of is they hate paid links or do they? I have to question whether this is really accurate for a couple of reasons. Any major article directory like Ezine Articles and Go Articles have a paid membership and for a fee with Go Articles you can be on their high page rank location. so has G de-indexed them? Not at all. So I have to wonder if it’s more related to who you are online versus just being an obvious link paid farm. Ezine article also has a paid membership, which in essence could be argued as a paid link farm, but I am sure that Google will not be de-indexing that site anytime soon with over 15 million unique visitors per month and making G a ton of cash.

Just be careful about any obvious paid link farms and work on getting more quality unique content out to various directories. It is true, content

5. Outbound Links

How many do you have pointing elsewhere on a single page? It’s all about balance in my opinion. I do believe that to rank well, Google likes to see outbound links to other websites because it looks and feels more natural. Remember, the more links you have going out, the less link juice for all the links on that page. Rule of thumb – keep it to 10 or less links pointing to another site per page. Normally, I won’t have more than 5 actually.

6. Inbound Links – The Important Part

The most important part to really ranking well in the SERP’s. Its all about the quality of backlinks pointing to your site. Everything is gravy in my opinion. Try to make sure you get a keyword anchored text link pointing back because that has the most power for link juice.

7. Link Placement does matter

Since the updates from Google, its important to use text links within the body of your articles. The footers and side columns don’t get much link love from G anymore. Yes, it still counts, but not much because people could game the system to easily. In other words, G wants to level the playing field as much as possible and provide the best possible results back to their customers.

I still have links on the side columns for simplicity and functionality, but realize I am not getting too much link love from it.

8. To Follow or Not to Follow

Recently, I became really aware of this issue called do follow and no follow links. But first, you might be wondering what the heck I am referring to. When Google spiders or indexes your site, articles etc, they follow links that you have included in the article. However, some article directories for example include within their programming, an attribute called no follow. That means, when G finds your links on that particular site with ‘no follow’ attribute, they won’t pass any link juice back to your site.

Here’s a real life example when I used to post to a quality article directory called Bloglines because they had a page rank of 9 on their sites. I didn’t realize that when I posted my articles, the links are no follow. So basically I was doing Bloglines a big favor by posting good content, but not getting any SEO benefit in return.

9. Does Domain Age Matter?

Yes it does. Part of the reason is that Google places trust on a website that has aged for awhile. Spam sites are not usually sticking around for a few years from what I have seen and read. I recommend you buy and register your keyword focused domain for at least 2 years, preferably for 5 plus years is better.

When buying a domain, although not really expanded upon, try to ensure that your keywords are in the domain name. Google does count that as part of the overall strategy when ranking sites. Just like ensuring you include the keyword phrase in the title and randomly in your article. If you are going after make money, then your domain should include the phrase make money. I have always done and recommend this when buying domains, although this website is probably the exception.

Oh give me a little slack, I didn’t know anything about SEO 5 years ago, so I picked a nice sounding name. But this site does have age and the G-man will count it and has some good solid back links.

So basically you just want to ensure you are doing the right activities. Those that have the best quality inbound links win the ranking game. It’s really that simple on how to look at the SEO game. Write unique content, hyper link your targeted keywords within the article. Rinse and keep repeating till you hit the top of page 1.

Regards,

More and more people are looking for ways to earn extra income. Some are even searching for ways to replace their current source of income. In other words they want to find a way to make a living other than working at a JOB! With this in mind many are actually looking for a home based business opportunity that will enable them to walk away from their job.

But what barriers are keeping many people from taking that first step towards personal and financial freedom? There is something that will prevent people from taking action that will result in a change in their lives. A change that may well be the best thing that ever happened to them. But yet, they still hesitate to empower themselves by taking action.

Is it the fear of failure? Or maybe the fear of having their friends laugh at them for trying something different. Or maybe it is simply a lack of self confidence. Whatever the reason, many people are actually depriving themselves and their families from a better life. A simple venture into the world of a business opportunity may change their lives forever.

But too often people get caught in the daily routines of life and making a living. They get comfortable and before they know it they are retiring. Life has passed them by. Many have spent their lives dreaming of a better life that one day will be theirs. But they never do anything about it. And nothing ever changes.

To make changes we have to take action. Without action everything remains the same. The same daily routines, the same three or four week vacation each year. The same time being wasted dreaming of a better life. Rather than doing something that will get them a better life they just dream about it. They only dream about a home based business.

And there is nothing wrong with dreaming. Sometimes dreaming is the only escape from the real world that some people have. But if you have a dream and want something more then you have to take action. But most people will only go as far as dreaming. If they only knew that all it takes is a little effort and they could make great changes in their lives.

But most times this is all some people need. They just need a dream. They know it will never happen but it is nice to be able to dream about something even if we know we will never attain those dreams. However, those who dream and do something about it are the ones that will change their lives for the better. They will find a home based business opportunity and do something about it.

Rick Sanford

Learn how to build a business with a team.

Home Based Business Opportunity

Many people often think about starting a home based business opportunity. The idea of working from home and leaving behind the daily grind of working for someone else is very appealing. The idea of being in control of ones life and making decisions that will enable you to earn an income from home. However, many people do not know where or how to begin and for these reasons they never take the first step that will lead them to developing their own business.

There are a number of traits that a person needs to operate any type of business, whether it is home based or store front. From all that I have learned, read and observed over the past 10 years in the network marketing profession, successful people have 3 common traits that they have to build a solid passive residual income.

Those 3 elements are:

(1) A big “Why”
(2) Heart
(3) Being Coachable

In my opinion, these 3 critical traits set the stage for building a successful home based business opportunity and going through the ups and downs of creating a residual income. One must seriously consider their “Why” – because it will require they invest 10-15 hours a week over the next 3 to 5 years minimum if they want a solid home business. If it’s only for the money, they will not last because money at some point in the future will not be the driving force to building a passive residual income. Your why is your core desire about why you want to invest so much time in a home based business and what is it that you truly want out of life. For example, it could be to have your significant other home with the kids on a full time basis. It could be to have a better quality of life for your family, taking an extra vacation, purchasing a new vehicle or all of the above.

Your “why” has to be strong enough motivation to keep you going when things are not going so good for you with your business opportunity. Will your “why” be big enough to push you through those challenging times when your business is not going so well or its late at night and your tired in need of some sleep. Successful people have a big why and are willing to forgo some sleep, invest some extra time away from the family to get the business going. By the way, to have a successful home based business and develop a residual income, you will sacrifice some time with your family. It’s simply not possible to work full time, develop a home business and devote the same time to your family. I’m not suggesting this will last forever, but your why needs to be important enough that you understand the reason you are doing this home based business. It’s because you want a better quality of life.

How you interpret the second element may differ from mine, but you have to have a genuine concern for others if you want to be successful with a home based business. You need to truly care about helping others succeed and having a heart. Help enough people get what they want and you will in time achieve your level of success in a home based business. If you are only in this for yourself, good luck. Over the years I have seen many people fail in our business who didn’t fully understand the truth in that line. They felt they didn’t need the “Personal Growth” material, all they needed were the mechanics, and the Nuts & Bolts, scripts etc and they would just “do it”. With a touch of arrogance perhaps they just felt they knew all about that stuff and were above taking the time to learn how to become more every day.

Unless you have a business background, you will have to learn how to develop a business opportunity. Either on your own or with the help of others. With the help of others is the best route to take. Which leads us to the third element and perhaps one of the most important: how coachable are you? My business is a “People Business”. We are in the business of attracting quality people and helping them enhance their lives by enhancing the lives of others. If you are the type of person that knows it all, good luck again. It doesn’t hurt you to let someone else help you be successful in your home based business opportunity.

How does one know if they actually have what it takes to have a home based business opportunity? How can you determine if you have what it takes? In reality, there is no proven way to measure the “Right Stuff” of a person until they are actually in the field doing it. There are “leading indicators” that suggest the potential is there however. These take time to ascertain and become aware of. It can’t be done effectively and consistently in a 5 or 10 minute conversation. It just takes time to get to know people and for them to get to know us. If you want a solid home based business and a solid residual income, realize you need to invest time in people, develop respect for each other and be a friend.

All of the skills needed to build a peaceful residual income are learnable. Every single person reading this document can BE another success story and have a solid home based business. Everybody!

Darrell Lischka

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