Home Based Business

We have all heard about people having sports coaches, financial coaches, learning coaches – right? But when have you heard about an internet coach for your internet home based business? You see, with the flux of the internet, it’s almost impossible to stay on top of the day to day things changing on the internet.

So what can an internet coach do for you?

They can cut your learning curve dramatically – that’s what they can do. Is it really necessary to have a coach for your internet home based business? Well, that depends on current level of knowledge. You see, learning how to do it properly will take a tremendous of time and effort on your part to learn the necessary elements to be successful to make money online.

Understanding and knowing our limitations is the door to wisdom. Many people don’t like to admit they don’t know something for fear that they will look stupid. We can’t know everything and people that are really interested in helping you will take the time to help you. Even if you are a successful business person, going into unchartered territory can be overwhelming.

So what should an internet coach cover for your home based business?

I would recommend that you find out first what is your baseline of knowledge for online marketing.

In other words, what do you know about internet marketing?

As a coach, some of the basics that are very critical in the beginning is to understand

What is search engine optimization?

What is search engine marketing?

What keywords should I use?

How to I buy a domain?

Where should I be hosting my domain?

What is the purpose of article writing?

Where are the best places for posting articles to?

Google has specific requirements to rank on page 1 of organic search results. What is organic search results. It means that when you go to Google, type in a phrase like home based business, home based business opportunities, make money, baking brownies etc., you will get a number of search results back from Google. Sometimes, its a few thousand result, other times its tens of millions search results.

That leads into Search engine optimization as its the methods used to rank on page 1 of the major search engines. That should always be your goal by the way. You won’t get much traffic on page 2 or make money. Ok, you might make a little money on page 2, but it diminishes quickly being off page 1. In fact, most of the people online will pay attention to the top 3 to 5 spots. So aim high when building your online presence.

SEM is really one in the same as SEO because you it means to gain or increase your visibility online. So when you see the terms used, they really are one in the same point of reference. That is to get your website to the top of page 1.

One area that all of us need to understand is picking out keywords. This one activity will be the cornerstone of what you do for a long period of time generally. Why? Because if you are going after small long tail keywords, then it may only take a few days to a few weeks to accomplish that goal. But if you are going after any competitive keywords like home based business opportunity or make money online, then it will likely take you 12 months or longer to achieve page 1 results.

You can go to Google’s keyword free selector tool and type in your phrase. It will give you results on a monthly basis. Remember, this is only an estimate and often times, its just incorrect. You just need to know that advertisers are going to pay for a particular keyword phrase if you plan on using Google Adsense or Chitika Ads. If you go to G, type in the phrase. Then look to the right side of the page and see if anyone is paying to advertise based on that keyword phrase.

If you see at least 6 or more ads on that page, then I would recommend its a pretty good keyword phrase. If that phrase is on more than 1 page, its even better for you. Don’t go out and buy some keyword selector tool because its not necessary and a waste of money. I used the paid version of Wordtracker and never got any real different results than the free stuff. It only has a few more bells and whistles that you don’t need to make money online.

To buy a domain, just go and type in domains, domain registration and you will get thousands of results. I use Go Daddy and have never had a problem. Their prices are competitive to most other companies. What you need to be aware is do they offer 24/7 live telephone support. If they do, great. If they don’t, then what happens if you have problems? Right, you have to send them a support ticket via email. It works, but I just have never felt comfortable with that limitation.

I do use GoDaddy to register my domains, but I really don’t like their actually back office hosting. That’s my opinion. I found that Hostgator seems to be one of the best and I have never had any problems. If they do arise, I have the option to send them a support ticket via email or if its more serious, I can pick up the phone and call them 24/7. But there are dozens of good companies out there, so don’t get bent out of shape if you use another hosting company. I am giving you my real time experience as of today after using Hostgator for 18 plus months.

The biggest part and the one that involves the actual work is writing articles. You might be thinking, wait a minute, I can’t write articles. Then your choices are to either hire someone to ghost write your content, start learning how to write your own content or quit. Sorry, you may be thinking that’s a bit harsh, but its the truth. If you can’t do 1 of those activities, then you can’t make money in a home based business.

I know of many people that could not write if there lives depended on it at the beginning. The only way you will get good is by doing, not reading. If you want to learn to swim or ski, then you need to actually just do it – like the Niki commercial. Sorry, no shortcuts to success here folks.

What if you are stuck for ideas on what to write?

Ah very good question and here’s some ideas to generate ideas. Go and type in the area that you are interested in. For example, say you wanted to know how to renovate a bathroom. I would type in how to renovate a bathroom or how to renovate a bathroom tips and see what results I get. Find an article that can give you some ideas or tips. Then based on the tips, write it in your own words.

Now some people may consider that to be stealing someone’s ideas. I disagree for a reason. It’s all re-circulated content, but in a individual’s own perspective. So don’t copy there content, just get some ideas flowing. Then write it in your own words.

The top place to initially post your content by far is Ezine Articles. They have tremendous authority and millions of unique visitors each month. In fact, the last estimate I read was 15 million unique visitor each and every month. That’s why they are a powerful place to post unique quality content. Don’t ever try and submit duplicate content, because they manually check each article.

In the beginning, its an incredible amount of work to build an internet home based business. Most of the time, you will actually be writing content and posting it online to give your website presence online and brand your name.

As time goes on and you make some money, you can look at other ways to offset your time writing by hiring ghost writers. Those are people that for a fee, will write an article about your subject. I do this all the time. Pay people to write quality articles and post them at various article directories. Now I do write some of my own content, like this post because I like to write long monster posts and cover many aspects of internet marketing. I would recommend that you do some writing yourself for awhile. Then look at the other options.

When you start to make 10 or 20K a month, you may even look at hiring out someone to do all your posting to article directories etc. For additional places to post, just type article directories on G and you will get plenty of places to post.

Being coachable is critical to your long term success. If you look at successful people like sports, finance, real estate etc., you will discover that in all cases, each person had a mentor or coach to help them along the way. Finding that coach that we trust and admitting we need help is a huge quantum leap for many people to make. There you have it, some ideas and tips for choosing to work with an internet coach.

To Your Success

The evolution, according to Charles Darwin is a continuous process of changes in a system. The adaptations are essential for the success in any system. An
internet home based business also comes into its realm, as there are always continuous changes in work ethics, work involved, expectations, etc and adaptation to these is the mantra for success.

As the old saying goes, “Winners never do different things, they do things differently”. This is true in the case of the internet home based business as well. There are thousands of people involving themselves with the various opportunities but only a handful of people are successful. The rest are frustrated because of failure to adapt to changes. If you feel that you are frustrated, you might want to read on.

Some adaptations are necessary to achieve success and they are categorized as follows:

• Personal adaptations
• Technical adaptations
• Market and Competitor adaptations

Personal adaptations:

• Attitude forms the backbone for adaptations. Right attitude must be followed to be successful. Expectations and reactions will correspondingly change for the better.
• If you have tried an approach and it didn’t work, it doesn’t mean, you quit. It’s the best time to change your approach. The idea which you possess would be excellent and the reason for its failure may be just the approach you have selected. So, consider changing the approach.
• Always be open up for new things and experiences. Listen to people’s opinions and criticisms, read a new book, try to get a new experience, learn something new etc. Be updated with the latest information. This brings in a new wave of excitement, expectations and enthusiasm in you.
• Motivation is considered to be one of the important qualities required for achieving success. So, be self motivated and this influences your teammates also to be motivated.
• Always remember, doing the same actions will never give you different results.

Technical adaptations:

• Technology which you adopt plays crucial role in your internet home based business. Good computers and high speed internet are basic requirements though.
• If your business demands the use of printer, scanner, fax and a photocopier it’s better to have a all-in-one equipment completely dedicated to it at your home itself, instead of going around to get it done out, which is time consuming.
• Dedicated quality phones and voice mail are needed. Try using the features offered such as conference calls, video calls, call forwarding while busy, etc to make sure you reach your customer regularly.
• A dedicated business e-mail account sounds more professional and impresses clients. Many attractive packages are offered and it is better to utilize these offers.

Market and Competitor adaptations:

• Be updated with the current market trends and try to predict the near future. Today’s market is dynamic, as there is a constant change in it. The changes are based on the economics, customers’ ever changing demands, etc.
• Flexibility in the marketing strategies is the key. The business plan should be such that, it can be reformed based on the market needs. This allows its existence, when others fail.
• Follow benchmarking. Benchmarking is a process of studying the efficient methods applied by another business firm of same background or different and applying these tested and proven methods in your business. This is an efficient method to bring in the adaptations you need for your success.
• Ones bench marked, make sure that you do not just give the best product, also provide a very good customer service. Thereby, satisfying the current pool of customers and attracting new ones as you convert a large crowd of leads into customers.

Successful businesses are those which bring about adaptations with respect to the changing times and successfully blend in the ever changing business environments. Carefully implement these adaptations and direct your internet home based business in the proper trajectory to hit the success.

The only answer for the survival of your internet home based business is getting more and more clients. If the money does not flow in smoothly, it becomes extremely difficult for you to continue with your business. Companies around the world have shutdown due to the lack of customers.

What is that something special which you need to do to get customers?

In order to get customers for your internet home based business, you will need work towards growing long-term business relationships with your clients or customers. The customer will be willing to communicate with you if you give them the confidence of quality and support.

Basically there are three types of customers in your target market. They are:

1. The Yes type
2. The No type
3. The Yes/No type

The Yes type:

The “Yes type” customers will have already known about your internet home based business and are ready and willing to do business with you. All you’ll need to do is contact them in order to close the sales. Such a scenario could have been created by the recommendations from your happy customers or due to your effective marketing strategies.

You do not have to put in a lot of efforts to convince this type of customers to do business with you. 10% of your target customers might fall into this category.

The No type:

The “No type” customers have just made up your mind that they will not do business with you at all. No matter what you do or say to them will ever convince them. Such a scenario could have been created if did not provide quality or if your competition offers them the same type of products or services for lesser prices.

There could be many other causes for their reasons to never do business with your company. Again 10% of your target customers might fall into this category.

The Yes/No type:

These types of customers are not really sure if they should be doing business with you are not. They might either have not heard about your business or they might not know about the benefits and advantages of doing business with you.

80% of your target customers will fall into this category and therefore it becomes your primary responsibility as a business owner to build long-term business relationships with them.

What goes around comes around:

How you treat your customers is exactly how they will treat you. Therefore, you will need to be very courteous with them all the time and look to build strong business relationships so that they keep giving you repeat business.

Additionally, they’ll also recommend your internet home based business to the people in their community of friends and associates. Ultimately, it is your business which is going to be benefited if you strive to build long-term business relationships with your clients or customers.